Why is this Botulism thing such a big food safety issue?

With this infant formula product recall now happening worldwide, it is well worth, having a look at why this whole Botulism thing is such problem.

Green labelling generates sales

A recent survey done by Applied Horticultural Research for AUSVEG shows that even at a higher price 40 percent of those surveyed would prefer to buy certified sustainable vegetables.

More than 1000 grocery buyers were asked various questions related to purchasing habits and their views on eco labelling. The respondents generally had a higher than average income, like vegetables and would prefer to buy non generic milk and free range eggs. These people are not generally buying based only on price but other purchase decision factors.

The research has been published in Vegetables Australia, and has encouraged Coles and AUSVEG to start working together on a sustainable labelling system.

The new labelling system will be called the "Enviro Veg Platinum Program" and will be released soon, after testing. It will make it much easier for purchasers to know the "greenness" of their vegetables.

This research highlights once again that there is an increasing number of purchasers who make their decision based on the sustainability of the product and it's supplier. If businesses have not realised it yet - being green increase sales.

The important thing is that the business has to be truly sustainable not just stick some sort of "green" labelling on their products. This is called "green washing" and is not only against the law but is an incredibily quick way to loss long term credibility.You have to be saying what you are actually doing.

Sustainability is about doing the right thing by the business, it's stakeholders and the environment. In other words, it is all about what is now called the Triple Bottom line. This is managing, measuring and changing how a business impacts on or is impacted by finances, social, and environmental factors.

It starts by working out what the Carbon Footprint is for a business and then progresses to determining ways to reduce it that are specific to that business. Many are surprised to find that these ways not only help the environment but will save money (often significant amounts) for the business as well. It is a win win, especially when the business makes sure that it's staff and other stakeholders are part of the process. It leads to increased sales, increased productivity, and increased profits.

The process begins with a Sustainability Assessment.

I have a special offer on right now for my Sustainability Assessments. I will work out a business's Carbon Footprint as well as 10 ways to reduce it and save money, as part of a $3300 (incl. GST) package.

This package includes;

  • not only the Carbon Footprint and 10 ways to reduce it and save money,
  • A Sustainability Report (around 30 pages)
  • a training video (about an hour long) about sustainability to train your staff,
  • a set of 10 ebooks showing how to implement sustainability,
  • a set of documents (in Word so you can alter them to suit your business) that will set up a basic sustainability program
  • a Draft Sustainability Policy that you can adjust to suit your business and then place on your website or annual report or loan documents
  • a Sustainability Rating Tool to help you measure and communicate your sustainability improvements
  • Posters and other useful documents

The special offer is this - if I cannot find the 10 ways to reduce your business's Carbon Footprint and save money at the same time - you get the whole package for nothing. That's right, it will be Free if I cannot do what I have promised.

The offer is only available for the next five days, so email me right now to take up this no risk offer - anyi@howsafeisyourfood.com.au

No Comments Yet.

Leave a comment